Page Title Tips:
- Exceptionally Important: Your page title is the link that will appear in search results. Since it is what people click on in the search results and is the first thing people see about your site search engines place significant weight on it.
- Usually best if left short ( 2 - 9 words.)
- Each page should have its own unique page title.
- Your primary keywords should occur early in your page title (from word position 2 to 5 or so).
- Generic words such as "website home" or "welcome to" usually should not appear in your page title.
- Don't forget to use relevant keyword modifiers in your page title to help draw in more relevant traffic.
- Search engines such as Google may display the first 60 characters from your page title in their search results.
Meta Description Tips:
- Somewhat Important: Many search engines use the meta description tag in their search results. Good meta description tags can help improve your click through rate.
- Your meta description should read well as many human eyes will see it in many search results.
- Should be a sentence to a paragraph long.
- Should reinforce the keywords in the page title.
- Should typically use multiple versions of the keywords and keyword phrase modifiers, hitting other permutations that are not heavily focused upon in your page title.
Meta Keywords Tips:
- Not important: It is not used by most search engines since it is highly susceptible to spam and users never see it.
- Should consist of a couple of the main keywords used to describe that page.
- Former Yahoo! Search engineer Jon Glick stated that the meta keywords tag is used for inclusion within a subset of search results, and has no effect on relevancy.
- Is only created for machines.
Other Meta Tags:
- Other meta tags are generally a waste of time as most search engines ignore them.
- The exception to this rule is the meta robots tag, which is used to tell search engines to NOT INDEX a page or to NOT FOLLOW LINKS, but if you want the page to get indexed you would not use the meta robots tag, indexing and following are default states.
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